Released on = May 29, 2007, 2:48 am

Press Release Author = Intellecta Srl Bulgaria PR Office

Industry = Marketing

Press Release Summary = Christina Vlahova of Intellecta Srl (www.intellectasrl.com)
will be one of the presenters at the first Marketing Forum in Bulgaria taking place
on the 31st of May, organized by Bulgaria's "Capital" business weekly. The theme of
the forum is Marketing Innovation and it gathers world-renown marketing specialists
such as Sergio Zyman, Larry Hochman and Guy Kawasaki.

Press Release Body = Sofia, Bulgaria - Christina Vlahova of Intellecta Srl -
Strategic Marketing consultancy, will be presenting at the first Marketing Forum in
Bulgaria. The topic of the Forum is Marketing Innovation. Christina Vlahova's
presentation will focus on "Innovative Ways to build Consumer Loyalty". The aim of
the Forum is to become a venue for all marketing specialists in Bulgaria, as well as
in the region. That is why to participate as Key Note speakers Sergio Zyman (founder
of Zyman Group), Larry Hochman (Business futurist) and Guy Kawasaki (managing
director of Garage Technology Ventures) have been invited. The event is taking place
on May 31st in the National Theatre in Sofia - the capital of Bulgaria.

Christina Vlahova is an Innovative marketing strategist on the use of the new media,
applying the most successful strategies from the traditional marketing. At present
she is concentrating on how small and medium businesses can best market themselves
via the Internet and utilizing the new media.

"During the forum we will be asking a lot of questions and will be accumulating
together a lot of ideas" - says Christina Vlahova "We will look at time from the
point of view of an investment, a scarce resource, which our consumers are becoming
very careful where they invest it in. We will also try to understand if our
consumers are faster than we are as marketers on mastering everything new technology
has to offer. And we will challenge our own views on the efficiency of traditional
media vs. new media and the new metrics it offers. "

Christina Vlahova is the founder of "Intellecta Srl" and she brings in 13 years of
marketing experience in some of the best multinational companies. She has worked as
marketing manager for Coca-Cola in Bulgaria and as marketing director for
corporations in Austria and Italy.

Making the Forum a high-standing venue of regional marketing importance, the
organizers from Capital business weekly have invited as Key Notes speakers - world
renown marketing specialists such as Sergio Zyman, Larry Hochman and Guy Kawasaki.

Sergio Zyman is the author of four controversial books among which "The End of
Marketing as we know it". He is the Chairman and founder of Zyman Group and the
former Chief Marketing Officer of The Coca-Cola Company.

Larry Hochman is one of Europe\'s best known and most sought after speakers on
change. He is a globally recognized expert on the future trends of customer service,
values, people and culture. He was named European Business Speaker of the Year in
2001.

Guy Kawasaki is the author of The Art of the Start, the managing director of Garage
Technology Ventures and a columnist for Entrepreneur Magazine. Previously, he was
an Apple Fellow at Apple Computer, Inc. Guy's presentation at the Forum will be done
live via a video conference from the US.

Capital newspaper is the leading business weekly in Bulgaria. The newspaper was
launched in 1993. And has always supported the principles of quality journalism,
ethical standards and responsibility towards the readers. Since its creation Capital
has always dedicated two pages from its content on the topics of media, marketing
and advertising.

For more information on the topics to be presented by Christina Vlahova at the Forum
do visit the Intellecta blog at intellectasrl.wordpress.com or visit
www.intellectasrl.com . For additional information on the Marketing Forum visit
www.miforum.eu


Web Site = http://www.intellectasrl.com

Contact Details = Intellecta Srl
Contact name: Bulgaria PR Office
www.intellectasrl.com
intellectasrl.wordpress.com